Carsguide.com.au partners with Uber to celebrate Mardi Gras with ‘MardiCars’
Carsguide.com.au is the latest brand to jump on the Mardi Gras stunt bandwagon, with the online auto marketplace partnering with Uber and GLBT charity the Aurora Group for the ‘We Love Every Car’ consumer campaign.
The campaign sees three CarsGuide ‘MardiCars’ hit the roads from February 6 until March 7 in Sydney’s CBD, eastern suburbs and inner-west from 2pm-10pm each day.
The cars are Mardi Gras themed, featuring custom designs by Sydney illustrator Irene Fele, and are free, with CarsGuide donating $10 per ride to The Aurora Group charity.
Carsguide.com.au head of marketing Glen Knowles said: “CarsGuide.com.au is the challenger brand in what has become a tired old market. We wanted to show there is a ‘better way’ and have some fun at the same time. Our ‘Mardi-Cars’ raise awareness of CarsGuide, consumers get a free ride, and importantly we have the opportunity to give back to the community.”
With only three cars I foresee a little supply and demand problem here!
Um ..is anybody else finding all this stuff a tad exploitive?i loved GayTM but this rush of less clever work makes me really uncomfortable.
Typical News….. rip off somebody else’s original idea in a bid to stay ‘fresh’.
Losers!
Just to clarify something in case people get the wrong impression about our product that is shown very creatively on this vehicle.
The number plates shown on this vehicle are not real. They are not legal in NSW, and not available for sale to put on a registered vehicle to be driven on the road.
myPlates does not sell personalised number plates either with a hashtag character or with 9 characters.
Sorry to be such a party pooper 🙁
News has come a long way since 1981 when Murdoch forced Ita Buttrose to run a weekly column by Fred Nile in the Sunday Telegraph.
So, Murdoch (CarsGuide) is cashing in.
Would CarsGuide be bold enough, on parade day, to takeover their homepage with: “Allow same sex marraige.”
– Didn’t think so. Vial leeches will suck a dollar and never regard the greater good of our society. #snides
If they were to do that, I assume the subs would ensure they spelt “Marriage” correctly.
And “vile”..
@ Sorry and Dan
Absolootely
p.s. Vial leeches, are leeches that live in vials……….,along with gold dust?
@ well eye
I work at Carsguide and am part of the senior leadership team, you asked a question I thought i would answer , we would be more than happy to promote this message on parade day, I think most reasonably minded people are in full support of equal rights for all people, regardless of race, religion or sexuality,
I can speak on behalf of Carsguide.com.au and confirm that we would fully support any initiative that helps this particular cause.
Carl Davies
How does Carsguide.com.au donating money & supporting a gay charity make this exploitative and sucking dollars???
Also, keeping people safe travelling round the city offering free rides … vile? really??
I got a ride in the Mardi car over the weekend and it was a great experience.
Great job Carsguide.com.au and UBER. A very creative and fun concept!
@ well eye
Before you made your above comments might have been worth (a) reading the article and (b) looking up what Aurora Group is as this is the company Carsguide is donating money too…
(side note: might also be worth looking up what donating money means too – cos it kinda wipes out your above points)
Go Carl Davies. That is great news! Looking forward to seeing your home page on parade day. A message from CarsGuide, to the people, saying that all at CarsGuide support same sex marriage. Good on you mate!
@Keithy. I have just learned something. News Corp Australia only earn 50% of CarsGuide. I thought it was more than that? Sorry if I appear to be a troll. I am not. I think it is great that CarsGuide are publicly shouting about the rights of same sex couples. Lets hope the others can follow suit; ANZ Bank, Telstra and the rest. My message to their staff: pressure them to do so.