Cartology revenue spikes nearly 20% as Mike Tyquin expands remit

August 28, 2025 11:37

Woolworths annual financial accounts show that its retail media business Cartology is powering ahead, with close to 20% revenue growth year-on-year.

Cartology sits operationally in WooliesX (its digital and media division), but in accounting terms, its revenue dollars are subtracted from group costs.

According to the accounts, Cartology’s revenue increased by “a normalised 19.5%” with growth across all banners and channels, particularly digital and shopper.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.