Cashrewards enlists Joel Creasey as the ‘Cash Re-warden’ ahead of Black Friday, via Poem

November 21, 2023 10:18

Australian comedian Joel Creasey has been enlisted by Cashrewards, becoming the brand’s first ‘Cash Re-warden’ ahead of the Black Friday weekend, via creative PR agency Poem.

Equipped with a high-vis vest, walkie talkie and notebook, Creasey imitates everyone’s least favourite person for a day: a parking warden.

However, instead of giving out fines, he is handing out $270 in cash – the average cashback amount of Cashrewards’ most engaged members.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.