Casting a wide net
Dr Mumbo couldn’t help but feel there was something quite familiar about the ordinary people used in the Internet Games and Entertainment Association’s new case study videos.
It turns out there was a reason why he felt like he knew them…
The above ordinary Mum case study features the editorial director of content agency Filtered Media Jeanne-Vida Douglas, although IGEA insists that Filtered Media was not involved in the creation of the case studies videos and that they were instead produced by production house Acuity Productions.
well it’s almost news.
At least they don’t cover up their own tracks by referring to themselves in the third person!
Yaaaawn!