Catchup viewing delivers Under the Dome 36 per cent growth
Last Tuesday’s episode of Ten’s US drama Under The Dome delivered an audience increase of more than a third, consolidated ratings from OzTAM have revealed.
The rise saw the overnight metro audience increase from 642,000 to 874,000 – a growth of 36.1 per cent.
The unusually heavy timeshifting came after the show was moved back into a later timeslot to accommodate the launch of Recipe To Riches which has since moved into the 7.30 slot previously occupied by Masterchef.
OzTAM’s numbers only include people who watch a show on their TV as catchup viewing and do not fast forward through the ads.
Love a bit of ‘groth’!
I had heard that about you, LW… fixed!
Ta
Tim – Mumbrella