Analysis

Who killed Skippy? How the TV networks turned their backs on their next generation 3

BotW: DM insights from the oldest boyband in town; the Initiative decapitation; An Optus-Max partnership?

A baller move from OpenAI, but who will end up paying for all this ‘free’ technology?

Arming the polar bears with flamethrowers while the ice melts – the AI acceleration

ARN’s takeover bid for SCA is on the critical list; can it be saved?

BotW: Crunchtime for SCA takeover; When the going gets tough for marketers; Seven-versus-everyone (Part 7); Foxtel flattens; Canberra wakes up to social media

Outpost: Almost all our major advertising and media dynamics now begin offshore 2

Behavioural economics, soft diplomacy and hardnosed pragmatism of airline marketing

BOTW: How news is becoming a collective industry; and SMI’s latest bloodbath

Help us learn how AI is being used in marketing and media

Tax is the answer; media’s great extinction deb(AI)t; and the Unmade Index rebounds 1

BOTW: The end of audits; Foxtel’s shifting sands; and a wild day on the Unmade Index

Anatomy of a viral news story: Why the Arj Barker baby controversy went everywhere 1

How UnLtd pivoted to purpose

BOTW: Seven’s new era; Meta turns on its AI; Radio leads change hands; and here come Amazon and Uber

Uber’s big moves; Are marketers missing a trick with brand-to-brand partnerships?; and James Warburton exits Seven

Shots fired. An ad agency boss says you shouldn’t come to our AI conference. Why? 1

The company you keep: What the Bruce Lehrmann affair says about Seven’s culture

BotW: Sexist advertising is back, baby; Facebook can go on serving scam ads; The Unmade Index’s rotten week 2

Does today’s strong Publicis result mean the industry’s pulse is coming back?

TV gets a win; Our AI conference program unveiled; Unmade Index hits a record low

When wastage becomes fraud

BotW: Will Warburton go early?; The future of Paramount shapes up; and AI trust issues 1

Outdoor: the last bulletproof medium 2

Adland’s chance to set the AI agenda

Survive til ’25: With one quarter done, we’ve ranked winners and losers for 2024 so far

Signs of the times in adland and the media

Have marketers and agencies given up on setting measurement standards? News media as the AI canary 2

Radio has found its route to a single streaming player; can free-to-air TV do the same?

BotW: TV networks fight like crabs in a pot; Accenture begs for a woman’s touch; The ad wastage conundrum; Paramount upheaval 1

Shadow teams are using AI for their marketing, even if their managers don’t know it 2

The smart marketing behind the explosive launch of the Tasmania Devils

The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank

BotW: What’s really happening to news on social media; A royal PR disaster; and a new takeover development for SCA

Meet the man whose job is to tank his ratings

Podcast audience starts to plateau; Carsales to share AI transformation story at HumAIn 1

It’s official: New research shows streaming has finally overtaken TV and radio in Australia

BOTW: Thinkboxing, Melbourne’s radio battle, and sabotaging The Apprentice

REmade: Why retail media is the trojan horse of marketing 1

We’ve got to hit bottom some time. Could it be now? 1

The mysterious case of the marketer and the pot of silver 2

BOTW: On The Beach, in the lift, at one minute to midnight for media

That was either Southern Cross Austereo’s last, and worst, financial results – or the turning point

Police boss fails on the comms; Bringing sexy/boring back

First edition 2

BotW: On the road to Hubbl and Brad Banducci’s awkwardly timed exit

Green shoots postponed: What we learned from Nine and ARN Media’s financial results yesterday

Woolworth CEO’s interview car crash was an avoidable PR disaster 2

After steadying the ship, Ooh Media moves into the next phase

BOTW: Can marketers find an edge in the media mix?; TV’s good-bad week; Another AI shock

Why Australia’s marketers need to worry about the lack of local artificial intelligence laws

No victory lap for Warburton as Seven delivers its worst first half ever; Unmade Index takes a hit

Super Bowl, the creativity black hole; and Ooh Media’s grand recovery

BOTW: Thick red lines; radio rivalries; journo pomposity; and streaming’s state of play

BOTW: TV gets its way; Zav’s last stand; Nine’s AI faux pas; Paramount on the block; A Corden coincidence? 2

A hard earned strategy

BOTW: A grand reprogramming; and reworking the news business 1

Kim Williams is back – good 1

A showcase of retail media’s future

BOTW: Qantas appoints an accountant to do a marketer’s job; mediocre white men; a News Corp merger? 2

The TV industry’s own figures suggest most under-40s are no longer watching 2

BOTW: Good morning, Boomertown – MLA’s lamb campaign shows a good strategy can work for decades

End of the year: How News Corp ended up as the ASX’s biggest media winner

BOTW: The Brag’s curious new owner; What a Paramount merger means for Ten; The ABC sacking playbook

Finding the positives in the last radio ratings of the year; Why is Kerry Stokes creeping up the Seven register?

Cocky little chancers, and an ABC data dump 4

An update on Unmade’s plans for 2024 and how you can be part of it (by giving us money)

ARN setback takes Unmade Index down

BOTW: James Warburton, the lucky general; Amazon moves in; Where’s your reputation, Alan? (It’s behind you)

Tuesdata: Where the free to air networks won and lost in 2023

BOTW: What if Elon is (slightly) correct about advertisers?; Media’s $1bn+ inflation hole 1

How the couch won on Black Friday; Uber to look at attention metrics; Pureprofile’s new deal

The free-to-air networks get their way. Again

Tuesdata: Why Optus faces a long journey to reputational recovery

Your call matters, and other lies; Why is Seven’s share price tanking?

Who will win the post-linear spoils when the transmitters turn off? 4

An epochal day in Australian radio as ARN locks in Sandilands and Henderson for another 11 years, and Christian O’Connell for five more

How an ad about rejecting unloved Christmas traditions echoed around the world 3

BOTW: How the ACCC may fight Meta; the boss of OpenAI gets fired; why The Cat lost out

REmade winners; The Amazon conundrum; keeping pace with The Warehouse Group

The moving parts behind the battle for Australia’s audio companies

Racist, sexist, ageist and misogynist: Adland’s most offensive banned ads in the last quarter

BOTW: Somewhere over Slaughterhouse Pinnacle; PR fails; Sorrell in decline; Is Seven getting ready for M&A?; Enter The Cat 1

Unmade member exclusive: Don’t forget to grab your complimentary ticket to Compass

Tuesdata: Have sports rights become too expensive for the networks to afford?

BOTW: Adland’s big beasts on the move; Playing the NPS game 5

Still looking for the bottom

A bundle of wrongs: Why communications teams needs a veto on legalese 2