Analysis

Outdoor: the last bulletproof medium

Adland’s chance to set the AI agenda

Survive til ’25: With one quarter done, we’ve ranked winners and losers for 2024 so far

Signs of the times in adland and the media

Have marketers and agencies given up on setting measurement standards? News media as the AI canary

Radio has found its route to a single streaming player; can free-to-air TV do the same?

BotW: TV networks fight like crabs in a pot; Accenture begs for a woman’s touch; The ad wastage conundrum; Paramount upheaval

Shadow teams are using AI for their marketing, even if their managers don’t know it

The smart marketing behind the explosive launch of the Tasmania Devils

The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank

BotW: What’s really happening to news on social media; A royal PR disaster; and a new takeover development for SCA

Meet the man whose job is to tank his ratings

Podcast audience starts to plateau; Carsales to share AI transformation story at HumAIn

It’s official: New research shows streaming has finally overtaken TV and radio in Australia

BOTW: Thinkboxing, Melbourne’s radio battle, and sabotaging The Apprentice

REmade: Why retail media is the trojan horse of marketing

We’ve got to hit bottom some time. Could it be now?

The mysterious case of the marketer and the pot of silver

BOTW: On The Beach, in the lift, at one minute to midnight for media

That was either Southern Cross Austereo’s last, and worst, financial results – or the turning point

Police boss fails on the comms; Bringing sexy/boring back

First edition

BotW: On the road to Hubbl and Brad Banducci’s awkwardly timed exit

Green shoots postponed: What we learned from Nine and ARN Media’s financial results yesterday

Woolworth CEO’s interview car crash was an avoidable PR disaster

After steadying the ship, Ooh Media moves into the next phase

BOTW: Can marketers find an edge in the media mix?; TV’s good-bad week; Another AI shock

Why Australia’s marketers need to worry about the lack of local artificial intelligence laws

No victory lap for Warburton as Seven delivers its worst first half ever; Unmade Index takes a hit

Super Bowl, the creativity black hole; and Ooh Media’s grand recovery

BOTW: Thick red lines; radio rivalries; journo pomposity; and streaming’s state of play

BOTW: TV gets its way; Zav’s last stand; Nine’s AI faux pas; Paramount on the block; A Corden coincidence?

A hard earned strategy

BOTW: A grand reprogramming; and reworking the news business

Kim Williams is back – good

A showcase of retail media’s future

BOTW: Qantas appoints an accountant to do a marketer’s job; mediocre white men; a News Corp merger?

The TV industry’s own figures suggest most under-40s are no longer watching

BOTW: Good morning, Boomertown – MLA’s lamb campaign shows a good strategy can work for decades

End of the year: How News Corp ended up as the ASX’s biggest media winner

BOTW: The Brag’s curious new owner; What a Paramount merger means for Ten; The ABC sacking playbook

Finding the positives in the last radio ratings of the year; Why is Kerry Stokes creeping up the Seven register?

Cocky little chancers, and an ABC data dump

An update on Unmade’s plans for 2024 and how you can be part of it (by giving us money)

ARN setback takes Unmade Index down

BOTW: James Warburton, the lucky general; Amazon moves in; Where’s your reputation, Alan? (It’s behind you)

Tuesdata: Where the free to air networks won and lost in 2023

BOTW: What if Elon is (slightly) correct about advertisers?; Media’s $1bn+ inflation hole

How the couch won on Black Friday; Uber to look at attention metrics; Pureprofile’s new deal

The free-to-air networks get their way. Again

Tuesdata: Why Optus faces a long journey to reputational recovery

Your call matters, and other lies; Why is Seven’s share price tanking?

Who will win the post-linear spoils when the transmitters turn off?

An epochal day in Australian radio as ARN locks in Sandilands and Henderson for another 11 years, and Christian O’Connell for five more

How an ad about rejecting unloved Christmas traditions echoed around the world

BOTW: How the ACCC may fight Meta; the boss of OpenAI gets fired; why The Cat lost out

REmade winners; The Amazon conundrum; keeping pace with The Warehouse Group

The moving parts behind the battle for Australia’s audio companies

Racist, sexist, ageist and misogynist: Adland’s most offensive banned ads in the last quarter

BOTW: Somewhere over Slaughterhouse Pinnacle; PR fails; Sorrell in decline; Is Seven getting ready for M&A?; Enter The Cat

Unmade member exclusive: Don’t forget to grab your complimentary ticket to Compass

Tuesdata: Have sports rights become too expensive for the networks to afford?

BOTW: Adland’s big beasts on the move; Playing the NPS game

Still looking for the bottom

A bundle of wrongs: Why communications teams needs a veto on legalese

What does it take for a business publication to succeed in Australia?

BOTW: Slow TV, FAST channels and fast news

The night Foxtel broke up with the television establishment

Whale tales and couch comfort as Ooh Media and Paramount share their 2024 plans

Tuesdata: The verdict on SXSW Sydney

BOTW: SXSW finds a new home in Sydney; The verdict on Seven; ABC defensiveness

Netflix has lots more advertising juice to squeeze

Streaming is the real reason ARN Media is plotting a breakup of Southern Cross Austereo

How the pollsters got it right on the Voice

BOTW: The referendum post mortem begins; Selling cars and cinema to Indecisive Dave; Ten’s footy fail

Can we pay it forward in retail media?

Media magic, in just 279 lines of code

Tuesdata: The books that influenced the marketing industry’s thinking class

BOTW: How the platforms ghosted news; Say it ain’t so, Joe; Media companies see 40% decline

REmade: A second wind for retail media, and Colin Lewis explains Amazon

Maybe the monthly SMI numbers point to a TV problem, rather than a market problem

A weaker media ecosystem’: Why publishers are pessimistic about the next round of News Media Bargaining Code talks

BOTW: Meet Google’s Bard, the gaslighting liar

An angry decline for X

The Australian experiment

Tuesdata: Media market faces a chilly Christmas

BOTW: Cantankerous egotists, phonies, zeros and bastards – a curious week for the old guard

Rupert Murdoch may no longer be the boss of News Corp, but he’s still the proprietor