The holding company mincer is eating agency brands
Welcome to a Tuesday update from Unmade.
Today: Omnicom’s moves in Canada and India point to a future of single brand holding companies. WPP and Dentsu are on the same track.
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It’s this tendency, usually propelled by accountants and lawyers, that spawns independent comms companies to ”re-establish the single-minded proposition” to provide a differentiator to the blended and vanilla market created by the big holding companies forgetting why they bought X, Y or Z company in the first place. Then the cycle starts again. And they probably wonder why.