Prioritising customer experience and efficiency in a challenging retail climate

The Australian retail industry is constantly changing. Emerging technology and shifting consumer expectations are raising industry standards and compelling businesses to innovate at an accelerated rate, Hayley Fisher, country manager – Australia and New Zealand at Adyen, investigates.

In the Australian retail industry, change is the only constant. Emerging technology and shifting consumer expectations are raising industry standards and compelling businesses to innovate at an accelerated rate.

However, current economic conditions can make it harder for retailers to focus on innovation. Recent figures from the Australian Bureau of Statistics indicate that retail turnover has stagnated. In this challenging climate, retailers must focus outwardly on engagement and inwardly on operational efficiency. Consider the insights below as a roadmap to level up customer experiences while improving business efficiency.

Prioritising customer preferences

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