F.Y.I.

Kellogg's All-Bran uses tear-off packaging to unveil new logo

Kellogg's, which recently appointed a new PR agency to push its healthy eating credentials, has unveiled new packaging and branding for its All-Bran high fibre brand. In what the company claims is a first for the cereal category, consumers are able to rip off an old layer of packaging t...

Kellogg’s All-Bran uses tear-off packaging to unveil new logo

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