F.Y.I.

ZenithOptimedia forecasts Oz ad expenditure to grow by 4-5% this year

July 13, 2011 11:31

Australian ad expenditure is predicted to grow four to five per cent this year, according to forecasts by ZenithOptimedia.

The announcement:

July 13 2011 –

ZenithOptimedia now predicts global ad expenditure will grow by 4.1% in 2011, just 0.1 percentage points below the prediction we made in April. It will return to US$471 billion, the level it reached in 2008 before the recession. The ad market continues to recover from the 2009 recession, but growth has dipped this year in response to economic pressures, natural disaster and political disruption. More robust growth is forecast to resume in 2012 and 2013.

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