Grey Melbourne wins Today Bulla Dairy Foods

Grey Melbourne has won the consolidated digital advertising account of Today Bulla Dairy Foods, which formerly awarded its digital assignments on a project basis.

The announcement:

SINGAPORE, 12 JULY 2011 – Today Bulla Dairy Foods announced they had appointed Grey to handle their digital account.

Reg Weine, CEO, Bulla Dairy Foods, said, “Grey really understands how brand owners can use the digital landscape to connect and engage directly with consumers, and leverage their brands’ full potential. They were able to demonstrate how we should optimise both paid and social media channels to build a digital community.”