F.Y.I.

WPP and IBM announce new B2B solution

WPP has unveiled a new B2B solution that leverages IBM's AI and watsonx to help "B2B marketers identify and engage clients and prospects across the buying journey". The announcement: WPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B...

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.