Cashback app Fluz rebrands, via Koto

Cashback app Fluz has unveiled a new brand identity, created by brand and digital studio Koto.

The announcement:

Brand and digital studio Koto has crafted a fresh brand to fuel Fluz’s expansion. Fluz, a collaborative earning app, amplifies your spending power by offering cashback on everyday purchases, networking rewards, and facilitating payments among friends. The new brand revolves around the core concept: “Fluz empowers you to maximize your money.” Koto’s visual language is anchored in the brand essence “Life on Max,” encapsulating a mindset that stretches the value of money to its fullest potential. The new brand extends across marketing initiatives, the website, and product interactions.