Caught in a web: Spidey eclipses market with cinema back in full swing and ad spend up 153%

February 2, 2022 9:02

The 2021/22 school holidays admissions in Australia exploded to 10.7 million, while cinema ad spend sees growth up 153% from the prior year.

Driven by a slate of films such as Spiderman: No Way Home, Sing 2, Ghostbusters: Afterlife, House of Gucci, and The Matrix Resurrections all releasing across 16 December 2021 to 30 January 2022, cinema audiences eclipsed the comparable 2020/21 school holiday period by 60%, according to the CineTAM 2021/22. Standard Media Index Dec 2021 survey.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

cinema advertising CineTAM 2021/22. Standard Media Index Dec 2021 Ghostbusters: Afterlife Guy Burbidge Sing 2 SMI result Spiderman: No Way Home The matrix Val Morgan