F.Y.I.

CBS Interactive partners with TwitchTV and Major League Gaming

April 18, 2012 1:44

CBS Interactive has partnered with video game broadcasting network TwitchTV, Major League Gaming to sell advertising, sponsorship and promotions alongside gaming property Game SpotAU.

The announcement:

CBS Interactive today announced a major expansion into the fast-growing categories of live gaming and eSports through exclusive partnerships with TwitchTV and Major League Gaming (MLG). By combining the world’s biggest live video gaming community with the most popular eSports league, and its flagship gaming property, GameSpot.com, CBS Interactive Games now serves more than 3 billion minutes of live gaming and eSports content monthly, making it the most engaged video property for gamers worldwide[1].

The expansion of the CBS Interactive Games group globally includes the following deals:

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