Grant Rutherford’s Great Shake-Up goes to air

Australian businesses will this lunchtime participate in a Richard Branson-backed charity event masterminded by former DDB executive creative director Grant Rutherford.

Rutherford took a break from the industry to focus on the charity he founded in memory of his daughter. The Great Shake-Up is an interactive fundraising event for The Snowdome Foundation that will be broadcast live into boardrooms around the country at luncthime today.