Celebration and recognition: the real value of awards
More than just shiny baubles, PHD’s Stuart Bailey argues that awards are physical representations of effort and teamwork, and keep the industry thriving through hard times
At the onset of the pandemic, when the world began to slide into disarray, we sent all our clients a strategic point of view on the importance of ‘keeping the lights on’.
At a time where fighting for budgets seemed more challenging than ever, our advice armed clients with the evidence as to why investing in marketing through the pandemic was of strategic importance to the continued success of their businesses.
In that moment, time and effort spent on agency marketing and awards seemed out of the question. But then we realised, were we not keeping the lights on ourselves?
