Celebrities serve up cheesecake in new Sara Lee campaign by Banjo

Zoe Samios

September 30, 2016 1:22

Sara Lee will unveil its latest campaign ‘Lookalikes’ this weekend, featuring celebrity lookalikes indulging in the brand’s new cheesecake range and making the statement that dessert should never be “skimped on”. Sara Lee 'lookalikes' campaign

The campaign is the first since Sara Lee’s agency, O’Shea & O’Brien joined forces with Banjo, and using the lookalikes as an eye-catching and humorous way to connect with audiences.

The 30 second ad spot features ‘Tom Cruise’, ‘Posh Spice’, ‘Barack Obama’, ‘Ricky Gervais’ and ‘Taylor Swift’ sitting at dinner, being served cheesecake for dessert by ‘Bono.’

Karen Ramsay, marketing manager at Sara Lee, said: “We are so excited about this campaign, as it will continue to broaden the brand into a more contemporary and premium space.”

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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