Celebrity confessionals in youth charity campaign
Confessionals from TV personalities and senior business people about mistakes they made in their youth is the idea behind a charity campaign for troubled young people, created by BMF.
Whitelion, a charity that provides mentoring to troubled youth, aims to look under the veneer of Australia’s most successful people to show the mistakes made in someone’s youth does not define them for life.
The campaign includes TV personalities Angry Anderson and David Koch, and encourages businesses to become ‘fresh start employers’ by helping young Australians who have been involved in the youth justice system into employment.
The video is backed by a website, www.freshstartemployer.org.au where supporters can add their own anonymous confessionals to be added to a gallery.
Brilliant!!
Shoulda got pollies to do it
Excellent.
Very nice.
I’M AN EMPLOYEE OF BMF!!!!
And think it’s a bloody tops idea.
Well done guys.
So simple.
Smart and brave. I’m recording my confession.
brilliant. KISS rules
Incredibly innovative, great charity
Fantastic – simple but meaningful. Nice work.
Lovely. Great idea, nicely done. Totally agree with @Andrew, would have loved to see some politicians included.