The Block’s Keith stars in new Centrum sponsor ident

Centrum Multivitamins has unveiled its 15-second sponsorship ident for Nine’s big ratings renovation show The Block.

The spot shows new contestant Clint Amos, 33, telling programme regular Keith Schleiger he’s low on energy and feeling rundown through an iPad.

The building foreman replies: “They haven’t seen nothing yet. I hope they’re taking their Centrum.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.