CEOs to receive ‘Daughter Water’ as agency fights for gender pay equality
More than 3000 chief executives across Australia will soon receive a bottle of water in the post as part of a campaign to ensure women in the workplace are paid a fair wage.
DDB Sydney has teamed up with the Workplace Gender Equality Agency (WGEA) to launch the “Equal Pay is in your hands” crusade that has seen the creation of a new brand of bottled water – Daughter Water.
The name is born out of research which claims when a CEO has a daughter, the pay gap between men and women shrinks.
https://www.youtube.com/watch?v=FVI7uKfsrTE
This is ace — and heaps better than the Telstra LitterCrab ad.
Ergh…
http://nymag.com/thecut/2014/0.....ng-me.html
Luv it…
Great stuff. Finally an ad with an idea at the centre!
Brilliant! Love it!