Cervical cancer prevention gets sexy
A woman getting frisky with a man is wearing alarmed underpants to warn of the links between sex and cervical cancer in a new campaign from Cancer Council Victoria.
The ad, which will run online only, is designed to encourage sexually active women to go for regular pap tests.
“‘We’re hoping women will see this video and feel compelled to send it to their friends and sisters. We don’t mind if it’s for a laugh, just as long as they’re taking in the message and book a Pap test when they’re due,” said Hiranthi Perera, program manager of PapScreen Victoria, Cancer Council’s cervical screening program.
Good program
Great advert – something different and fun! Good reminder to go and get a pap test.
PS that guy is totally hot!
“As a conservative [insert ethnicity/religion here] I find this ad absolutely responsive because [insert bullshit reason here] and I will be notifying the Ad Standards board of my cool-story based opinion.”
Amirite?
^Repulsive. (Too much design on the mind)
Great music
This is patriarchy at its best, I mean worst… IMHO – hopefully wouldn’t get up here
Paul A
http://www.dailylife.com.au/li.....25dxd.html
Love the idea of the ad…..until I realised the ‘Nanna’ in the ad is my great Aunty!!
Seriously – did Mumbrella say ‘Panties’????