CES 2014 – Key trends and what it means for Australian marketing

As the huge Consumer Electronics Show comes to a close Scott Heron looks at the dominant trends which have emerged and what they will mean for the coming year.

The annual Consumer Electronics Show (CES) in Las Vegas is where tech giants and gadget geeks converge to reveal the latest products including TVs, smart phones, wearable devices and digitally connected cars.

It has also become a critical stop for marketing executives to see the latest technologies in an effort to figure out how these technologies will transform their business, and the opportunity to be the first to use these technologies in a compelling and useful way.