CFMEU to launch video news app in bid to circumvent media

CFMEU app

Preview image of the app.

One of Australia’s largest unions will tomorrow launch a mobile news app aimed at bypassing the mainstream media and allowing them to present a union perspective to its members, Mumbrella can reveal.

The Construction, Forestry, Mining and Energy Union CFMEU news app has been developed in conjunction with a public affairs and research company Essential Media Communications and comes after the union invested in the creation of a news studio and developers to create the app.

“There is a conspiracy of silence in the mainstream media to getting a union point of view across. I’ve been around a long time now and I’ve never had as much difficulty getting a straight union piece in the press,” claimed Tony Maher, national president of the CFMEU. 

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