CGU’s rescue of Tropfest and launch of Qantas Assure among brand case studies at Mumbrella Finance Marketing Summit

How to reinvent a brand, build a new one, reach a new fanbase, marry data and creativity, and where the financial services sector is spending their ad budgets are amongst the key topics to be addressed at Mumbrella Finance Summit next month.

Standard Media Index managing director, Jane Schulze, will outline the latest media investment trends within the sector and detail how much the sector is spending in digital media.

303 Mullen Lowe CEO, Nick Cleaver, who has worked on a raft of financial and bank campaigns, including Aussie, Challenger and the Federal Treasury, will reveal the secrets behind the complete strategic and creative reinvention of the Budget Direct brand.