Champion reveals new global brand campaign, features Australian execution
Streetwear and athletic apparel brand Champion has today launched a global campaign, ‘Champion What Moves You’, featuring six creators from around the world, with a local execution showcasing Indigenous Australian artist and activist Aretha Brown.
The campaign, created by Energy BBDO, aims to provide a canvas for people to live their true purpose, telling the stories of the six creators across various disciplines.
It serves as an embodiment of the brand’s core principals – ‘creativity, collaboration, crafting with purpose and the courage to act with intent and do good boldly’.
