Change in tone from the FM radio networks as Hamish and Andy start to move the dial
Today’s radio ratings have seen Hamish and Andy begin to make inroads for the Hit Network into their national drive time rivals. Mumbrella’s Nic Christensen talks to content bosses at Nova, ARN and SCA about today’s results and looks at how the rest of 2015 could shake out.
It’s fair to say that some of the triumphalism that was apparent in my interviews after recent surveys with execs at Nova and the Australian Radio Network has disappeared today, and that’s probably due to some of the drive results.
In the space of just half a survey Hamish and Andy have already moved the needle. The question many are asking is just how far will it go?
I don’t mind Jonesy on the way in of a morning, especially if he is beating up a poli or 2. I also listen to Philip Adams little wireless programme on the way home because he has fascinating guests.
Bu Ra Hadley ? Really ? [Edited by Mumbrella]