Channel 31 and 44 invite audiences to ‘watch different’ on new mobile app via Keep Left

Kalila Welch

August 26, 2022 1:04

Australia’s last remaining free-to-air community TV stations, Channel 31 (Melbourne) and Channel 44 (Adelaide) have partnered to launch a community television streaming service on mobile devices, CTV+.

The new app is being rolled out with a campaign created by independent PR and creative agency, Keep Left, inviting Australians to ‘Watch Different’. The campaign showcases the wide range of content CTV+ has on offer, by giving the community a chance to experience the unique programming on the channel.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics