Channel Factory launches in Aus with TikTok and Zenith talent

December 10, 2021 9:38

Global brand suitability platform and YouTube measurement programme partner, Channel Factory, has launched in Australia with former TikTok head of product marketing, Kevin Wong, as vice president of Asia-Pacific.

Channel Factory focuses on maximising brand suitability, turning YouTube’s five billion videos and 500 hours per minute of new content into advertising opportunities.

Based in Australia, Wong will work alongside managing director Alex Littlejohn, who joined in August, based in Singapore to spearhead the growth of Channel Factory in Asia-Pacific.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.