Channelzero and Sony partner up for action sports and music festival

Sydney based communications and advertising company Channelzero, owner of the Bathurst-based action sports and music festival Newtons Nation, has signed a joint venture with Sony Music Entertainment.

The announcement:

February 20 2012 – Channelzero, a Sydney based brand communications and advertising agency, owners of the action sports and music festival Newtons Nation today signed a joint venture agreement with Sony Music Entertainment.  Together they plan to build and promote this festival into the best platform for youth to engage in action sports across the Asia Pacific region.

Channelzero acquired the Newton’s Nation event in 2009, and it has grown to become Australia’s largest action sports and music festival. Based in Bathurst on the famous Mount Panorama, Newtons is a three day adrenalin packed spectacular, incorporating action gravity sports, world class music, camping and entertainment.