‘Chariots of Fire’ backs new Mother’s Day Classic campaign

This year’s campaign for the annual Mother’s Day Classic will feature the Academy Award winning musical score ‘Chariots of Fire’, with The Shannon Company’s managing partner Ian Forsyth describing the coup as a testament to the reputation of the charity event.

The song, written by recording artist Vangelis, will feature in 30 and 60 second ads created by The Shannon Company which shows men, women and children dressed in different outfits around a pink them walking and running in slow motion.

Forsyth said: “Since being established in 1998, the walk and run has raised more than $24 million for breast cancer research, and last year alone involved more than 130,000 people from across Australia who raised more than $4.5 million.