Charles Darwin University appoints Play Communications

Play Communications have been awarded a lead agency role for Charles Darwin University, while Fidelity will handle media strategy.    The announcement:

is proud to announce its appointment as lead agency to Charles Darwin University (CDU), an institution founded on 50 years of delivering tertiary education in the Northern Territory (NT), Australia.

PLAY will deliver Advertising, PR and Communications for the University as part of a 24-month contract won by the Sydney agency in May 2010. Working alongside media strategists Fidelity, PLAY will deliver across all aspects of marketing.

CDU is the largest tertiary institution in the NT, with campuses in the Darwin suburb of Casuarina, Palmerston, Alice Springs, Katherine and Nhulunbuy, and training centres in Jabiru, Tennant Creek and Yulara. The progressive University administration appointed PLAY its partner agency based on a pitch they described as ‘deep’ and ‘strategic’.