The Chaser’s Craig Reucassel and Dentsu Mitchell’s head of strategy among latest sessions announced for MSIX

The Marketing Science Ideas Exchange (MSIX) – a collaboration between consumer psychologist Adam Ferrier and Mumbrella – will be closed by The Chaser’s Craig Reucassel as he delves into how his ABC program The War on Waste got people interested in rubbish and led to genuine behavioural change in the broader community.

Reucassel will explore the tone and techniques used to change community behaviours

He will be joined at the event – which is a conference for people who want to take a less random and more considered approach to marketing and creativity – by Eaon Pritchard, the head of strategy at Dentsu Mitchell, who will present on ‘So why is it so many creative departments are STILL predominantly male?’. 

Pritchard said his session will explore the changing nature of commercial creativity and how the make-up of creative departments is changing to reflect the trend.