Chasing the audience: is it over and out for cricket on free to air TV?
With free-to-air broadcasters under pressure, Cricket Australia is going to struggle to squeeze more dollars out of its broadcast rights, argues Marc C-Scott in a crossposting from The Conversation
How Australians watch cricket on screens in the future could depend on what happens with the Nine Network’s current discussions with Cricket Australia over the 2018-23 media rights. 
UBS media analyst Eric Choi said the current deal costs Nine about A$100 million a year but generates only A$60 million to A$70 million in gross revenue.
Choi said the network should either ask for access to more content at no additional cost, or step away from its long association with cricket.
Great write up, very interesting how this will go. The home season of cricket has felt iconic to the Aussie Summer so it’ll be sad to see it relegated to paid TV where it’ll fade away.