ChatGPT will beat Google search within four years: AANA
ChatGPT will have surpassed Google search within four years, according to the ad industry’s peak body chief Josh Faulks.
AANA CEO Faulks was addressing around 450 marketers and agency people at the Reset conference Thursday morning in Sydney. Faulks’ three AI predictions recognised that “we are in the middle of a tectonic shift for this industry.”
“AI will fundamentally shift how consumers, stream, search and shop,” he said. “ChatGPT will take over Google search in 4 years. Many say this will happen earlier. The key insight here is consumers are already and increasingly using AI to search.”
Josh Faulks at the Reset conference
… and the following year ChatGPT will be beaten by another business.
Google will remain a force in the space of questions and answers but going forward there will be more than one source for what is ultimately search advertising where advertisers buy intent and interest signals. The future of search advertising will be fragmented.
We have only started to see the entrants. OpenAI is the fastest growing contender but there are many others. And more non-US models are showing up. There is no reason one could not have an Australian player in the space. Or at least Australian versions of Perplexity (a search wrapper on top of other models) that get an edge through local data deals and integrations.
My view with AI is that it will literally stop people from thinking for themselves. I personally refuse to use it as I dislike AI thinking for me and popping up when I’m doing something.
What will become of the children’s minds of today if AI does their thought process for them!! Will they all become morons!!