Chatime says ‘Blow Me’ in latest outdoor campaign

Bubble tea franchise Chatime has launched a new series of outdoor ads using the tagline ‘Blow Me, I’m a Hot Tea’.

Created by the new head of marketing at Chatime, Tim Paton, and the in-house creative team, the tagline is, the company claims, based on the ‘proceed with caution’ warning that comes on hot drink lids.

One of Chatime’s outdoor posters

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