Chatime says ‘Blow Me’ in latest outdoor campaign
Bubble tea franchise Chatime has launched a new series of outdoor ads using the tagline ‘Blow Me, I’m a Hot Tea’.
Created by the new head of marketing at Chatime, Tim Paton, and the in-house creative team, the tagline is, the company claims, based on the ‘proceed with caution’ warning that comes on hot drink lids.
One of Chatime’s outdoor posters
Saw this on a bus yesterday and love it. Its the juvenile within, but at the end of the day it made me look. Good work.