CHE Proximity added to eBay creative roster

Online retailer eBay has started working with Clemenger’s CHE Proximity, Mumbrella can reveal.

An eBay spokesperson told Mumbrella the appointment was in line with the brand’s increased focus on communicating its value proposition.

The brand has recently been working with creative outlet 72 and Sunny, which was appointed to the roster back in 2017.

72 and Sunny launched its first work for eBay locally in 2017, which included two 15-second ads featuring viral television gaffes with a voiceover asking “Did you check eBay?”