Che wins BIG4

BIG4 has awarded Clemenger Harvie Edge its Marketing account.   The announcement:

Australia’s No.1 Holiday Park provider, BIG4 Holiday Parks has announced the decision to bring their marketing efforts together, awarding the account to Melbourne based, integrated advertising agency Clemenger Harvie Edge (CHE).

BIG4 Holiday Parks identified the opportunity to amalgamate its creative needs, and so formally sought integration of their marketing services.

The PR Edge, a subsidiary of CHE, has been retained as BIG4’s PR agency, a relationship that has spanned five years.