The Checkout producer slams ABC partnership with vitamin brand Swisse
The executive producer of Gruen and The Checkout has slammed the ABC’s partnership with vitamin brand Swisse Wellness.
The ABC announced Swisse Wellness, the Victorian State Government and Monash University as partners for ABC International’s multi-platform international media service, Australia Plus, on Monday.
The partnerships will see ABC International highlight the work of Monash, the Victorian State Government and Swisse in their respective fields across its Australia Plus platforms and through Australia Plus media partner networks throughout Asia.
Nick Murray questioned the ability of the ABC to balance editorial and commercial when working with a brand such as Swisse.
News’ ethos coming into play. That didn’t take long to trickle down.
Settle down Nick.
ABC is doing what we have all been wanting it to do for decades. Finding a commercial strategy to support its offshore media outlets.
I am sure the BBC had a similar response from conservative media players like yourself.
You can’t have it both ways mate!
Hmmm, would Mark Scott have allowed this?
BTW Check para 7. It’s cut off.
Hi David,
Thanks for the comment – I’ve fixed that up.
Cheers,
Miranda – Mumbrella
My naturopath says Swisse doesn’t provide the same levels lubrication within your digestive system, to get your body where it needs to be. ABC should definitely rethink this.
Really – Nick Murray…this is for ABC’s Australia Plus international channel which has always been allowed to have commercial relationships and not the core ABC Australian service…this is no different to what the BBC has done for their international services…just wait until the core ABC site/services start offering ads etc to international audiences like BBC…there may be some issues along the way and it will learn and it will all be OK…
Another tax payer funded service sold out and corrupted by commercial interests.
The governance of this country over the last few decades has been absolutely disgraceful.
Ha! Must be April Fool’s Day. *checks calendar* No? Wait. What?? Oh it’s ok, I’m just having a bad dream. *pinches self*. OUCH! OMG. It’s… true. Stunned silence. ABC – A Bad Commercial