Cheeky chickens step out for Four Seasons Condoms in new viral campaign from Emotive

February 23, 2016 1:29

4 seasons condoms Four Seasons Condoms has enlisted an army of roosters to address the issue of size when it comes to safe sex in a new viral video produced by Emotive.

Launched ahead of the Sydney Gay and Lesbian Mardi Gras, the video features roosters of varying sizes and temperaments to promote Four Seasons’ three different condom sizes.

The campaign continues Four Seasons’ strategy of launching messages around specific cultural events and movements, such as Valentines Day, around marriage equality and a Condoms for Africa campaign.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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