Cheese-crazed golfer and yogurt-obsessed doctor feature in new Aldi campaign
Supermarket chain Aldi is to launch new TV ads in its “Prices you’ll love talking about” ad campaign.
The two ads – by creative agency BMF – feature an annoying golfer dragging his cheap cheese into the game, and a doctor spruiking low priced yogurt during a patient consultation.
Credits:
- Executive Creative Director: Carlos Alija & Laura Sampedro
- Head of Art: Sian Binder
- Interaction Design Lead: Nev Fordyce
- Catalogue Creative Lead: Sophia Coghlan
- Art Director: Patrick Chambers
- Copy Writer: Mark Carbone
- Group Account Director: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Catalogue Lead: Jessica Donnelly
- Account Manager: Amanda Nguyen & Mitchell Young
- Strategy Planner: Ali Tilling
- Dirctor: Sam Peacocke
- Production Company: Robbers Dog
- Post Production: Method
- Producer: Helen Hendry
- Executive Producer George Mackenzie
- Agency Producer: Jenny Lee-Archer
- Media Planning and Buying: Maxus
Love Aldi… Even more now they’ve got booze. Cheap, weird booze from Bulgaria.
In my personal opinion, these Aldi ads are nicely drawn and well scripted, but with not quite enough detail in the direction, particularly at the termination of both. The way an ad begins and especially the way it ends is vitally important to its success.
The Devondale ads, for example, are particularly fine for this reason as well as for their content.
Pretty lame I reckon. Not getting the lulz they were going for – falls a bit flat. And what the hell does an Interaction Design Lead and Catalog Lead have to do with creating a TVC exactly?