Cheil Worldwide hires former Saatchi ECD Malcolm Poynton as global chief creative officer

Former Saatchi & Saatchi Sydney ECD Malcolm Poynton has been appointed by Korean agency network Cheil Worldwide as global chief creative officer, after five years a the European chief creative officer at SapientNitro.

The Australian, who will remain based in London and not relocate to Cheil’s headquarters in Seoul, joins with a brief to turn the agency into “one of the world’s most recognised creative networks.”

Before joining Sapient Nitro, Poynton spent a long stint as ECD of Ogilvy & Mather London. His CV also includes a spell at Saatchi & Saatchi Sydney, M&C Saatchi and the now-defunct The Campaign Palace.