Chemist Warehouse leverages Snapchat’s ‘First Snap’ ad product for ‘Mayhem’ sale

May 23, 2025 9:34

Chemist Warehouse becomes the first Australian retailer to use Snapchat’s new First Snap format to target Gen Z for its major ‘Mayhem’ sale.

The announcement:

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Chemist Warehouse Rohan Kohli Ryan Ferguson Snap Inc. snapchat

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