CHEP debuts husky-voiced penguin as OnePass brand ambassador

Wesfarmers’ membership subscription service OnePass has launched its first brand platform with creative agency CHEP Network, featuring a cute CGI penguin with a husky voice.

The character, Onesie, was introduced as a brand ambassador who “helps spread the news about the supercharged offering for OnePass members”. He is seen with a OnePass-branded jetpack on his back.

“Some of us do things the hard way, but some of us, we do things the smart way,” said Onesie in a 30-second spot, highlighting the functionality of OnePass.