CHEP launches first major campaign for Officeworks
Officeworks has launched its 2023 back to school campaign, turning to students to share their hopes for the new school year in the first major work from CHEP.
The agency was appointed as Officeworks’s creative agency of record last April, in a move that ended AJF Partnership’s nine year run with the stationary brand.
The integrated campaign is spearheaded by a 60 second film that features 12 students from each year level, reflecting their different experiences preparing to return to school.
