Dani Bassil quits as Clemenger Group consolidates agencies

Clemenger Group’s agencies CHEP Network and Traffik are set to fold into Clemenger BBDO at the end of March, which has resulted in the departure of Clemenger’s CEO, Dani Bassil.

The combined entity will be led by CHEP Network’s CEO, Lee Leggett, who will work under Les Timar, Clemenger Group’s CEO, and will sit alongside Clemenger Group’s other agencies and consultancies in Australia and New Zealand.

The new Clemenger BBDO will retain its traditional strengths — brand creative, digital, commerce, and production — while rolling in CHEP Network’s media, technology, and data expertise along with Traffik’s skill in brand activation and experience.