Chieftain Comms founder Steve Fontanot joins Red Agency to head up Red Guerilla
PR agency Red Agency has changed the leadership of its experiential arm Red Guerilla with general manager Nigel Hickey departing the business in July to be replaced by former Chieftain Communications founder Steve Fontanot.
Fontanot replaces Nigel Hickey as GM of Red Guerilla
A key part of Fontanot’s remit will be to build the brand experience and activation hub of the Havas Village, which comprises Havas Media, Havas Worldwide, Havas Sports & Entertainment and Red Agency.
Fontanot is tasked with “continuing to deliver ‘best in class’ consumer engagement through innovative and authentic brand experiences”.
That James Wright guy has got swag…
End of an era fonty. Sad to hear the Chiefs are no more without you at the helm. Some
Great, great times. Onwards and upwards!
Congrats Steve – love your work.
Red Guerrilla sounds great.
What is it?