Children reveal horror of chemotherapy in Kids’ Cancer Project campaign

The Kids’ Cancer Project has launched a campaign to shed light on the relationships children with cancer share with scientists who are working to find a cure and prevention for cancer.

Created by Richards Rose, the two campaign videos feature child cancer survivors, Tyrone and Alex, as they explain their awful experience with chemotherapy.

Owen Finegan, CEO, The Kids’ Cancer Project, said in a statement: “It’s our most organised brand campaign effort since we started over 25 years ago, and is a true reflection of our point of difference which is all about science and kids coming together to tackle cancer.”