Children tell parents not to let them drink in ‘Alcohol Think Again’ campaign
Curtin University’s alcohol programs team has told parents to “be a parent” and say no to letting their children drink before they turn 18.
The ad, which was developed by 303 MullenLowe Perth, aims to reiterate the importance of delaying adolescent alcohol consumption and features a group of school children asking their parents to say no to letting them drinking underage.
The ad sees teenagers asking their parents to say no to drinking now even though they may slam doors in their face.
This isn’t an idea, is it.
It’s an execution with no idea.
And worse, it’s the strategy in a script.
Why PR this dross?
The issue deserves more actual creative thought.
How much longer do we have to see this on tv? One of the most annoying ads I’ve seen in a long time. So I just change the channel until it’s over.