Children’s Cancer Institute and Orphan encourage Australians to ‘Donate Your Age’ in latest spot

Independent agency Orphan has created a new fundraising campaign for the Children’s Cancer Institute, encouraging Australians to donate smaller, more manageable amounts, such as their age.

The campaign supports the Children’s Cancer Institute’s recently launched new brand platform Orphan, ‘A Life Should Be Long’. This is the first major campaign to be executed under the new platform.